20+ Years Experience

Greg Sim

Vice President, Licensing

CORE COMPETENCIES

I have proven success developing, leading and growing the apparel business for major licensors and licensees everywhere from Wal*Mart to Nordstrom.  I have also initiated and managed collaborations with Van’s, Levi’s, New Era, Todd Snyder, Supreme, KITH, Public School, NorCal, and others.

In terms of live events, I have worked with acts ranging from Metallica to the Dave Matthews Band to Pearl Jam, to Joel Osteen to make sure that fans were able to buy product that reflected their passion for culture.

I have taken the preciously unprecedented step of bringing social analytics tools into the Consumer Products group.  This real-time data aggregated consumer opinion directly from Instagram, Twitter and Facebook to accurately capture consumer sentiment.  This information could be drilled down from regions to the individual consumer.

By interacting with licensee and retailers on a detailed basis, I have learned buyers’ preferences for product, licensee, and price point.  This allowed me to consider these positions and plot a direction that was in the best interest of brand, distribution, and profitability.

I have worked at retail, in a League office, at a brand, and in a .com with a startup environment with all levels of an organization and all levels of management.  From managing a $10M retail business as an Assistant Buyer to a $170M royalty business as a Vice President, solid diplomacy, teamwork, and orientation toward details are all required and have been hallmarks of my career.

0-5 Years Experience

An economics and marketing graduate with experience in licensing, marketing, sales and consumer products seeking to return to a role in consumer products and licensing.

Experience in Licensing through work at Nickelodeon / Viacom Consumer Products and continued exposure to the industry through trade events and networking during studies and travelling. Passionate about building brands and consistently delivering and exceeding targets, ensuring brand and industry knowledge is continuously developed to ensure efficient and consistently excellent work.

Maintained a carefully developed network since leaving NVCP, attending key trade events in the UK and abroad and carefully following key licensing news outlets. Alongside licensing, through university and personal hobbies and passions, a network of entertainment, media and licensing professionals has been maintained allowing for the smooth transition into new roles.

11-15 Years Experience

16-20 Years Experience

C Lee has 20 years experience, 10 years in product licensing and 10 years in influencer and celebrity brand management focusing on branding and marketing. C Lee specializes in lifestyle brand development and management for talents and brands in fashion, sports and entertainment. Her expertise is extending brands through strategic and creative development.  Creating and executing effective + innovative digital strategy across multiple platforms. C Lee’s mission is to help brands achieve their desired results through expansion into new products, markets, and platforms – while influencing the culture for the better. Her extensive network includes an assortment of key relationships such as celebrities, digital influencers, bloggers, agencies, licensee, manufacturers, distributors, non-profit organizations, media, entertainment properties and industry professionals.

Specialities
Brand Strategy, Talent + Brand Management, Strategic Partnerships, Creative Development, Licensing and Business Development

C Lee is available for consulting and open to selective full time opportunities.